We have heard so many good products failing in
market because of bad marketing.It is not strange that people having many good
qualities and good character may fail in their social and professional sphere
just because of bad self marketing. In this “jo
dikhta hai wo bikta hai” age, being
good ,honest or sincere matters less than being smart and savvy.No one can
expect that they are working hard and they will get rewarded for that and they
will be recognised for any opportunity.
In personality development classes you will be
taught how you can be smart and thats
the most important attribute one should have for success and survival.
So,what is the meaning of marketing
yourself ?You should consider yourself as a product and you have to demonstrate
to your prospective buyers what service
you can provide. Your buyers are your employer. The process of marketing
yourself can be similar to the kind of marketing plan developed for a product
or service.
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